Audience Demographics

Leimert Park and Leimert Park Village is a unique enclave of culture, commerce and community.  Situated in Councilmember Herb Wessons' Council District 10, it has the unique distinction of hosting more events than all other council districts combined.  Because of the many annual monthly and weekly events, Leimert Park Village is known internationally as a cultural destination and is considered "The Harlem of the West Coast".

Our festival attracts a population of over 10,000 people and is the largest privately produced event in Leimert Park Village.

DEMOGRAPHICS

Race
60% - African American
20% - Latino
15% - Caucasian
 2% - Asian
 2% - Other
 1% - Native American

Gender
55% - Female
45% - Male

Education
40% -  College Graduate
30%  - Some College
20%  - Graduate School
10%  - High School

Income
 8% - $200,000 & above
30% - $199,999 - $125,001
28% - $125,000 - $ 75,001
24% - $ 75,000 -  $ 45,001
10% - $ 45,000  & below

Multi- generational Audience
  1 - 12  Children
13 - 18  Teens
19 - 35 Young Adults
36 - 60  Adults
61+    -  Seniors

Diverse Populations
Business Owners
Celebrities
Community & Civic Leaders
Elected Officials
Entrepreneurs
Fine Artists & Craftspeople
Students (Elementary through Post-graduate)
Retirees
GEOGRAPHICS

Local
The largest percentage of our audience comes from all Los Angeles City and County zip codes.

Regional
Some attendees travel from Northern and Southern California.

National
A smaller but growing percentage travel from the East and Southern States and internationally.


PSYCHOGRAPHICS

Lifestyle: Our patrons enjoy:
  • Fine Dining
  • Shopping (including online)
  • Travel
  • The Arts

Behavior
  • Brand Conscious
  • Early Adopters
  • Tech Savvy
  • Heavily Social

Attitudes
  • Brand loyal to the products and services of companies that acknowledge their existence and advertise to them directly
  • 64% prefer companies that give back to the Black community

Values
  • Family
  • Faith
  • Culture
  • Environment
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